Did you know that 69% of customers abandon their shopping cart?
At ANZ Worldline Payment Solutions, we are on a mission to enable anyone to quickly and easily make successful payments online with our default payment pages while feeling secure. When your customers are at the narrowest part of the funnel, the right payment page design can help you drive sales and boost conversion up to 35%.
From July 2019 to January 2020, we conducted in-depth research with 40+ diverse users and considered UX best practices within the industry. Some of the users we tested with had colour blindness or low vision and their ages ranged from 24-65. These users were from Netherlands, Belgium, France, UK, Singapore, India, China, Germany, USA. A variety of screen sizes, devices and operating systems were presented during the testing. We ensured both successful and failed payment scenarios were shown to the users to learn how to improve conversion and the overall user experience of payment pages.
You will find key themes and insights in these reports to help guide you in creating the optimal payment page.